If you tell Marty Wombacher he shouldn’t do something, he won’t hear of it – and it has nothing to do with his hearing.
“People have always told me I can’t do something. Then I do it,” he said., “I’ve never listened to anybody, and it’s not because my left ear can’t hear much.”
I recall Marty getting a field pass to Wrigley Field when a few of us were going to a Cubs game, and before the first pitch he loitered around the dugout and stunned us when he cornered Harry Caray, chatted up the future Hall of Fame broadcaster, and showed off the new issue of P.O.P. magazine.
“This could go bad,” said ICC journalism professor Mike Foster. “Anything could happen.”
But the hometown paparazzi got a picture of Harry holding P.O.P. (originally People of Peoria), Marty’s slick, 6,000-circulation color magazine sandwiched between the long-time Peorian’s initial claim to fame and a series of blogs including his current effort, “A Man Walks into 365 Bars … Again.”
Marty’s lived in Peoria for 57 years, growing up in Northmoor Hills and attending schools at Kellar, St. Vincent’s and Bergan before heading to college and swiftly dropping out. He worked at Fleming Potter, the downtown printing firm for 17 years, when he and buddy Greg Owens thought they’d spoof the popular Trivia Pursuit game with “Trivial Trivia: The Idiot’s Edition.” The rest is history:
* Mid-1980s: The satirical game was rejected by dozens of area retailers until local TV personality Vic Burnett, moonlighting at the Pere Marquette gift shop, encouraged him and recommended a radio interview. WIRL’s Gene Konrad put Marty on the air, newspapers and wires services picked up the story, and media ranging from Jane Pauley on “The Today Show” and Australia’s “Morning Show” to Spin magazine covered it. About 100,000 “Idiot Editions” were sold.
* In the late ‘80s he wrote parody books such as “How to Pick Up Women (Even Though You Are a Pencil-Necked Geek)” and an ersatz cookbook “Gone with the Burp,” thereby outpacing one-book wonders such as humorist John Kennedy Toole and novelist J.D. Salinger.
* Early ’90s: He edited and published P.O.P and wrote for the Pekin Daily Times (despite no training in writing).
* 1993: Marty moved to New York City in ’93, freelanced for Newsday, the Daily News and other publications and launched the quirky fishwrap magazine mocking periodicals and gaining national distribution and attention from USA Today, Men’s Journal and other media.
* Meanwhile; He penned a couple more books, a memoir, “The Boy Who Would be a Fire Truck,” and the travelogue “99 Beers off The Wall” and got more coverage for his 12-month blog “A Guy Walks into 365 Bars” in 2010-11.
* 2012: After short-lived web ventures (“Trippin’ with Marty” and “Marty After Dark”) and 19 years living in a tiny Manhattan apartment and working late shifts in Greenwich Village, Marty returned to Peoria and started the “Meanwhile Back In Peoria” blog, which this year started a feature, “A Guy Walks into 365 Bars… Again,” adding to his global audience of thousands, plus occasionally appears onstage with “Marty Monologues.”
Some snobs have dismissed Marty as “lowbrow” or “vulgar.” These elitists are like learned doctors who mistakenly diagnose mononucleosis, flu or fatigue until they notice a RED BULLSEYE from a tick bite and finally say, “Ah, ha! Lyme Disease!”
Such disdain for Marty probably would reject the equally unsophisticated humor of the Marx Brothers, Jim Carrey, and Bobcat Goldthwait as beneath the hoi palloi – but not most of us who laugh at goofiness. In fact, former teen sports editor at the Pekin Daily Times Dick Stolley – who went on to the Chicago Sun-Times, Life magazine (where he nabbed the Zapruder film of JFK’s assassination), and launching People magazine – became a New York friend, often taking Marty to lunch at the Rainbow Room at Rockefeller Center. Stolley once described Marty with admiration, “He is off the wall. He doesn’t just verge on bad taste. He wallows in it.”
Now, nursing a margarita in Peoria Heights and talking in a machine-gun banter at a “Spinal Tap” Number-11 volume, Wombacher answered some silly questions:
Budweiser or Pumpkin Spice?
Pumpkin Spice was my favorite Spice Girl. But I like Budweiser. People used to give me shit, but Budweiser actually called me to offer to sponsor my blog. They offered me thousands, but I would’ve had to have ads and all kinds of things and I didn’t feel like ‘selling out.’ Of course, I’m WILLING to sell out, but I want to be REALLY well paid.
Favorite comic?
Emo Phillips. I got to know him a little. He’s almost always in character, and he was in my magazine once [writing a zany autobiographical P.O.P. cover story, “Me, Myself and I”]. Years later, when I saw him backstage in New York, he thanked me – and talked in a regular tone of voice!
Substack or digital contents?
Neither. I like print, big-time. I’ve always liked print. You don’t get that feeling online.
Best bar snacks?
Ice cubes.
What do you think is the bigger problem, housing or health care?
Housing! Regular people can’t afford it. I’d rather have a roof over my head and be sick than healthy and homeless.